Privacy Policy


This Privacy Notice explains in detail the types of personal data we may collect about you when you interact with us. It also explains how well store and handle that data and keep it safe. If you have questions about how we collect and handle your personal information, please contact us using the details on the Contact Us page.


We collect several types of personal data from you when you use this website. Some of this is for administration purposes and is necessary for us to run our website. Some types of data may be shared with third parties and some might not. You can find out what we do with your data in this privacy notice. If you still have questions then please contact us using the details below.

Explaining the legal basis we rely on

Protecting the personal data of our customers is paramount to our business. Our Data Protection Officer has reviewed our business model and assessed that our primary legal basis for processing personal data is legitimate interest.

How and why do we use your personal data?

Your personal data is used to manage and administer the sales and delivery of products and keeping you informed of orders, new products and offers. Your information may also be used for the purposes of sending you information about goods and services you have previously ordered or enquired about. Your personal data will not be disclosed to any other company without your prior consent except when required by law or in connection with orders placed by you. We will never pass your details onto anyone else for spam. By submitting this form, you agree to the terms of our Privacy Policy .


Cookies are used to collect browsing data to interact with your computer. These cookies automatically identify your browser as you use our website. By remembering things like your preferences or what’s in your shopping cart, we are able to provide a more personalized experience for you and other visitors. Cookies may also be used to collect information about how you interact with our website and allow us improve and customize your browsing experience on a real-time basis.

How we protect your personal data

Storing and handling data is an important part of any business. Albeit, some more than others. It’s not only important that your own data is safe but also the data you’re storing on behalf of other businesses, potential clients or even staff within your own company. We use well established software to support our business and all software companies used have provided us with their Data Protection Act 2018/GDPR Privacy Policy.

How long will we keep your personal data?

Data protection is important to us. We only keep your data for as long as we need it and we never sell it to third parties. In this privacy policy, well tell you what information well ask you for when you register with us, how well use that information and whether well share it with anyone.

Who do we share your personal data with?

We use your personal data to enable delivery of the services which you have requested from us. For example, if you register as a new customer or enter one of our competitions, we will use the contact data you supply to communicate with you about our specific services. If you make a purchase, we will use it to process payment and deliver your order and will also send you marketing communications (by email or post) from time to time about products and services we think may be of interest to you or we may want your feedback on particular offers.

Where your personal data may be processed

The systems implemented by the parent company and group are primarily UK based so data stays within the EEA. To ensure you continue to receive the highest level of service, we will always maintain a technical environment which is compliant and exceeds UK data protection laws and industry standards. Additionally, if you are concerned about your data being transferred outside of the EEA, you can view our privacy policy for reassurance that your information stay secure, private and confidential through out our relationship.

Links to other websites

This privacy notice applies solely to the use of this website. Any information that you provide whilst on this site will be governed by this privacy notice. Mad About Brighton is committed to protecting and respecting your rights to privacy. The following describes the type of personal information that is collected and recorded by Mad About Brighton both through, and in connection with, our website (

Regulation changes and remedial actions

The General Data Protection Regulation (GDPR) which is a new EU directive on data protection and privacy for all individuals within the European Union came into effect on 25th May 2018. It is similar to the DPA 1998 in UK but much wider and deeper in scope, which means it will affect most organisations that process personal information of any sort.

Contacting the Regulator

If you have any concerns about how your information has been used by any member of the Morpheus Group, then you have the right to lodge a complaint with us in relation to that service for investigation. You also have the right to complain directly to the Information Commissioners Office, if you do not think we have handled your data correctly, or if you are otherwise unhappy with our response to any requests you have made to us regarding the use of your personal data.

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